Brand Engagement | Dec 15, 2016
The Hawks’ Chief Creative Officer on first impressions and cultural change.

Peter Sorckoff is Chief Creative Officer at the Atlanta Hawks.

A therapist by training, he explains his mandate in the only job of its kind in north American sport, reveals the Hawks’ commitment to trade off creativity at a fundamental organisational level, and confesses to being the mastermind behind a quirky approach to business cards.

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