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The second in a series of four Chinese sports business videos sees Professor Simon Chadwick, Professor of Sports Enterprise & Co-Director of Centre for Sports Business Salford University, discuss the key aspects involved in growing a brand in China.
In this short video, Professor Chadwick explores how Chinese consumption habits differ from East and West China; the opportunities for sports business in Western China due to the growth potential of the region; how social status has affected purchasing decisions in China; and the importance of social media in China for a brand looking to gain traction.
Professor Simon Chadwick is on the Advisory Board for the Leaders Sport Business Summit in Beijing on 21 July.