×

China Sport Business | 14.07.17

Gaining Traction with Your Brand Product in China

Professor Simon Chadwick discusses key aspects to growing your brand product in China.

The second in a series of four Chinese sports business videos sees Professor Simon Chadwick, Professor of Sports Enterprise & Co-Director of Centre for Sports Business Salford University, discuss the key aspects involved in growing a brand in China.


The second in a series of four Chinese sports business videos sees Professor Simon Chadwick, Professor of Sports Enterprise & Co-Director of Centre for Sports Business Salford University, discuss the key aspects involved in growing a brand in China.

In this short video, Professor Chadwick explores how Chinese consumption habits differ from East and West China; the opportunities for sports business in Western China due to the growth potential of the region; how social status has affected purchasing decisions in China; and the importance of social media in China for a brand looking to gain traction.

Professor Simon Chadwick is on the Advisory Board for the Leaders Sport Business Summit in Beijing on 21 July.

The Sport Business Summit
体育商业峰会

21 July 2017
2017年7月21日


More information