×
Diversity, Growth, Partnerships, Sport Business | Nov 29, 2019
Inside the all-female motorsport series.

W Series CEO Catherine Bond Muir reflects on the journey so far for the all-female motor racing championship.

It’s been some journey for W Series, the trailblazing all-female motor racing championship, since details of the series were announced in October 2018. The first season comprised six races, 21 drivers and was broadcast on free-to-air television in several key markets, to a total of 340 million households.

Catherine Bond Muir, the executive and lawyer who helped negotiate both the sale of Chelsea to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner, has been spearheading the growth of the series as its CEO.

Reflecting on its inaugural season, Muir explains:

  • The story behind the launch of W Series and the challenges of launching a motorsport start-up;
  • The next milestones for the championship;
  • Why a single-gender platform is the best way to promote gender equality.

 

Barclays: How football partnerships help drive its diversity and inclusion strategy

How AT&T pulled off an NBA All-Star Activation in 9 days

How Anheuser-Busch used sport to dominate the US beer market

Subscribe to our newsletters

Choose from a selection of tailored emails to stay in the loop with the people, ideas, technologies and projects driving the sport industry forwad.

Sign up

Check out the Knowledge Hub

Keep up to date with all the latest content we publish on our Sport Business Knowledge Hub.

Explore the Knowledge Hub