Brands & Sponsorship, Future Trends, Governance & Commercial Growth, Partnerships, Sponsorship, Sport Business | Aug 31, 2021

This edition of Leaders Live – our topical sport business discussion show – is a sports technology special, as we delve into what’s hot, what’s really hot and what’s coming next across the sports technology space – and what it means for fans, venues, partners and teams and leagues.

With the help of our experts, Phil Sharpe Managing Director and COO at Infront X, Andreas Heyden, EVP of Digital Innovations at the DFL Group – parent company to the Bundesliga, and Susanne Tedrick, Principal Infrastructure Specialist, Azure for Sports, Microsoft, we identify the products, solutions and innovations that will enrich the fan experience – in-venue, at-home and everywhere in between and hear what’s going to be important in sports technology for the months, years and decades to come.

On the conversational agenda:

  • The integration models fundamental to any successful sports initiative
  • How to measure the success of new technology solutions
  • The new technological advancements integrated by the Bundesliga in 2021; and the DFL’s approach to innovation
  • The major areas that sports teams and leagues struggle with when it comes to integrating and introducing new technology



Hosted by Leaders Head of Content, David Cushnan on 25 August 2021. The next edition will be broadcast live on LinkedIn and Twitter on Wednesday 22 September, at 15.00 BST.

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