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Broadcast, Digital, Digital & Media, Future Trends, Sport Business | Jul 14, 2021
Accelerating the pace of digital change across sport.

Despite the pandemic accelerating the pace of digital change across the sports industry, obstacles to progress remain.

Digital transformation is a long, often arduous, always disruptive process. Ushering it through can be difficult, especially in sports organisations steeped in history, heritage, and a revenue generation model that has – at least until this point – proved sustainable.

But mindsets, systems, software and consumption habits and expectations have all shifted over the last 18 months – and the sporting ecosystem is shifting with them.

The latest Leaders Special Report charts some of the major digital transformation work undertaken in sport over the last 18 months, and plots the factors that have gone into enabling that change.

The 24-page report features comprehensive case studies of the work being undertaken at IndyCar and the Tour de France, where global telecommunications and technology services company NTT have brought their expertise to bear on new fan engagement and safety and security products and systems that make use of the latest technology in dynamic tracking, analytics, AI and data visualisation.

This report has been produced by Leaders with the support of NTT. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with NTT – and NTT alone – then please tick the box where prompted.

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