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According to new research from YouGov, 21% of UK adults say they follow more women’s sport now than they did 18 months ago.
The results of that research, commissioned by Sky Sports, are published in the latest Leaders Special Report, which charts the gains being made across women’s sport in key commercial metrics.
The comprehensive report analyses the state of play across women’s sport, looking particularly at three crucial areas:
It features a host of exclusive interviews with likes of football administrator Heather Rabbatts; Max Eisenbud, agent to Emma Radacanu; England Netball CEO Fran Connolly; Sky Sports Managing Director Jonathan Licht; international footballer-turned-podcast producer, venue direct, and agency consultant Bex Smith; and many more besides.
This report has been produced by Leaders with the support of Sky Sports. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Sky – and Sky alone – then please tick the box where prompted.