Leaders Sport Business Podcast: Sheila Johnson & Kristin Bernert

Behind-the-scenes at Leaders Meet: Innovation | Ted Leonsis’ warning on sports betting | Sheila Johnson (5.20) on diversity and the WNBA | Kristin Bernert (28.30) on enhancing the experience at MSG.

By James Emmett

Episode 50 of the Leaders Sport Business Podcast lifts back the curtain on the Leaders Meet: Innovation event at BAFTA in London on 17th January and features conversations with Monumental Sports & Entertainment Co-Owner and Vice-Chair Sheila Johnson, SBJ basketball writer John Lombardo, and Madison Square Garden Company SVP of Business Operations Kristin Bernert.

• Why VR isn’t dead and six more lessons from Leaders Meet: Innovation

On the agenda:

– The NBA’s approach to sports betting;

– Sheila Johnson on opening the doors for women and people of colour in sport;

– The future prospects of the WNBA;

– How the World’s Most Famous Arena remains so famous;

– Celebrity outreach programmes for the Knicks’ front row.

• Episode 31: NBA Chief Innovation Officer Amy Brooks
• Episode 28: HBSE’s Scott O’Neil & Katie O’Reilly

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.