Events and Reports
Joining Leaders’ James Emmett and David Cushnan on the podcast this week are Wimbledon’s Alex Willis and Octagon’s Joel Seymour-Hyde, both previous honourees at the Leaders Under 40 Awards.
Willis is Head of Communications, Content & Digital at the AELTC, while Seymour-Hyde is Head of UK at agency giant Octagon. As well as a focus on leadership in sport – the good, the bad, and the ugly – and what the most effective modern-day working practices look like, Willis and Seymour-Hyde, give their perspectives on:
– Sports marketing and sponsorship trends and the integration of content into all manner of deals;
– Rights holders as brands, and the effort to have brand partners singing the same tune but with different voices;
– GDPR and what a new era of data protection and sensitivity means for the sports industry;
– The 2018 FIFA World Cup in Russia: the positioning challenges associated with hosting the tournament in the country; how to activate partnerships in a range of categories; and what Wimbledon does to respond to a World Cup year;
Nominations for the Leaders Under 40 Class of 2018 close on 25 May. Go on – get yourself a gong.
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, or your chosen podcast platform.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
26 Sep 2019 • Report
Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty
9 May 2019 • Report
Leaders Special Report: The Rise of the French Sports Industry
27 Jan 2019 • Report
Lessons from Leaders: What Leaders Week London told us about 2019
15 Jun 2017 • Report
Leaders Special Report: Fan Engagement
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