Events and Reports
Disruptive forces across sports broadcast | GB Basketball’s UGC ban | ESPN & Second Spectrum’s ‘Full Court Press’ | CBS’ Super Bowl production under the microscope | Mycujoo and its founders in profile.
Episode 52 of the Leaders Sport Business Podcast is a sports broadcast disruption special, with David Cushnan and James Emmett analysing a handful of the issues at the top of the sports broadcast agenda before introducing a discussion with Joao and Pedro Presa, the Portuguese twins who co-founded Mycujoo, a user-generated content (UGC) football streaming platform with realistic ambitions of building the single largest football community in the world.
On the conversational agenda:
– What is Mycujoo and what’s in the name;
– The business model and how it’s evolved;
– JustinTV, Twitch, and LinkedIn – inspirations and models;
– The journey from tech service provider to tech media company;
– Building a football community through long-tail content and what 200 million interactions a year means;
– Why Brazil, Indonesia, Thailand, Portugal and the US have proved the strongest markets;
– Japan’s Nadeshiko League – a Mycujoo case study;
– How the twins lead together;
– How to recruit and build as a start-up, and why Amsterdam is the perfect base.
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
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