Events and Reports
13 Feb 2023
PodcastsHello and welcome to Leaders and how they lead, the podcast that brings all manner of sporting CEOs into the Leaders studio to ask them how they manage – and to nudge and nurdle them into thinking deeper about what they do on a day-to-day basis.
This week’s guest is Mike Tomon, Co-President and COO at premium experiences and sports sales hothouse Legends, which was founded in 2008 through a ground-breaking partnership between the New York Yankees and the Dallas Cowboys. Tomon joined the company in 2014, having previously played a key commercial role in AEG’s Global Partnerships team.
Tomon leads global operations for Legends, including domestic and international revenue generation and growth across the company’s 360-degree service solution platform, which spans planning, sales, partnerships, merchandise, hospitality, and technology solutions for some of the biggest brands in sports and entertainment.
Beginning at 28:03, the episode also includes insights on leadership from EVP and CMO of Atlanta Hawks, Melissa Proctor.
The fifth edition of Leaders Sport Business Summit Abu Dhabi returns on 1st and 2nd March. Please click here to find out more and register your interest.
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Spotify or your chosen podcast platform.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
22 Oct 2024 • Report
Podcast Series – Convergence: An Executive Summary
9 Oct 2024 • Report
Leaders Report – The Ultimate Venue Experiences
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
25 Feb 2019 • Report
Leaders Special Report: Opportunity and challenge in betting and integrity
30 Nov 2018 • Report
Leaders Special Report: VC & investment in sport
Related articles
16 Dec 2024 • Article
Sports Business Journal and Leaders in Sport Announce Inaugural ‘The Business of Soccer’ Conference
9 Apr 2024 • Article
National Basketball Players Association Partners With Leaders
18 May 2023 • Article
Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport
27 Apr 2023 • Article
Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?
29 Mar 2023 • Article
Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting
27 Mar 2023 • Article
Leaders in Sport lands in India as they announce partnership with world-renowned IPL Franchise, Royal Challengers Bangalore
17 Mar 2023 • Article
Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit
23 Feb 2023 • Article
Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan
10 Feb 2023 • Article
Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio
31 Jan 2023 • Article
Diversity Series: Welcome to 2023
27 Jan 2023 • Article
Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained
29 Nov 2022 • Article
The Leaders Sport Business Summit Abu Dhabi Returns for 2023