Events and Reports
Leaders Live, our monthly, topical broadcast, is back for season two – and now we’re in partnership with IMG, with a brand new home at IMG Studios. Leaders Live is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. In this episode, we are examining the creator economy – What is it, how can we utilise it, and what does sport really need to understand about how the online influencer world works?
To provide answers to our burning questions this month: First we have IMG Media President Adam Kelly, who gives a state of the nation verdict on the sports industry and reviews the key themes emerging from Leaders Week in September. We are then joined by Victor Bengtsson, Head of Content for creator collective The Sidemen, to explore what the rise of the creator economy means for the sports industry and sports content. Last (but certainly not least) we have Tim Edwards, who looks after athlete partnerships at TikTok, offering a glimpse into how the platform is helping athletes become creators, where the crossovers are between sport and the online creator community and helping to explain how and where brands can get involved in a credible way.
Listen to the podcast or watch the broadcast below, and subscribe today on iTunes, Stitcher, Spotify or your chosen podcast platform. You can also click here to watch the broadcast in video.
Events and Reports
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
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