Events and Reports
Leaders Live, now converted to audio form, is our monthly show featuring discussion on the major issues and topics facing the industry, featuring interviews with leaders from across and beyond sport. Our first episode of 2022 is dedicated to the metaverse and the various ways in which, over time, it could impact sport.
Are you a sceptic? Are you a believer? Are you somewhere in between? Who are the sports organisations to watch in this new online era? What are the easy mistakes to make? Could sport be an ideal showcase and educational tool for the tech boffins working on making the metaverse happen? And does it represent the fundamental change some insist it will be, or simply another way to connect with and engage with fans? We attempted to explain what we know – and what we don’t – as the metaverse becomes a reality.
To help do so, we were joined by Ashley Shaner, Senior Digital Consultant at Seven League. An MBA graduate with over 12 years of experience with clients in the UK and the US, Shaner is an expert in digital marketing with a keen sense of the ways in which new technology can connect us, and the intersection in changing the business landscape.
Our second guest is Carsten Thode, the former Chief Strategy Officer at Synergy who has gone on to create sports entertainment platform Aphetor. Founded in 2019, the Aphetor Games – described by some as the ‘Metaverse Games’ – brought together popular social media creators across many different platforms.
On 16th and 17th March, we are partnering with Abu Dhabi Sports Council to bring you The Leaders Sport Business Summit Abu Dhabi. Please click here to find out more and register your interest.
Listen to the podcast or watch the broadcast below, and subscribe today on iTunes, Stitcher, Spotify or your chosen podcast platform.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
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