China, Future Trends, Sport Business | Jun 28, 2017
Professor Simon Chadwick explains the most important aspects to the sporting market in China.

In the lead up to The Sport Business Summit in Beijing on 21 July 2017, Professor Simon Chadwick, Professor of Sports Enterprise & Co-Director of Centre for Sports Business Salford University, discussed the most important aspects to the sporting market in China.

In this short video, Professor Simon Chadwick, explores a number of key aspects when entering the Chinese market including; the growing opportunities the sporting landscape in China has to offer, why working with people who know China is key, and why building deep strategic partnerships in China is crucial for long term success.

Professor Simon Chadwick was on the Advisory Board for the The Sport Business Summit, Beijing in July 2017.

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