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The sports sponsorship market all around the world is clearly evolving with a whole new set of questions and queries to consider as we enter 2021.
Understanding the changing value of sponsorship and how to measure it effectively has never been more business critical for rights holders and brands. In this short session, streamed live during LeadersWeek.direct/ on 6 October, Nielsen Sports’ Global Head of Research Mike Wragg gives his take on the current marketplace, sharing an insight on:
- The latest trends around brand partnership investment in sport;
- How to provide true sponsorship ROI to partners;
- The role sport now plays in the overall marketing mix for brands.
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