Events and Reports
China Sports Media’s (CSM) CEO opens up on the deal that earned her the nickname of ‘Miss Eight Billion’, the media rights renegotiations with Chinese Super League and the challenges media operators face for pay-per-view TV adoption in China.
Jun Zhao is CEO of the CSM agency and leads on negotiating and distributing sports media rights across China. The organisation has the rights to national and international sports broadcasting content including the China Basketball Association, Chinese Super League, AFC Champions League, Soccer’s World Cup Qualifiers, AFC Asian Cup, Mission Hills Golf World Cup, FIFA Club World Cup and FIVB Volleyball World Championships.
Interviewed backstage at the Leaders Sport Business Summit in Beijing in July 2017, Zhao explains why she has been given the nickname ‘Miss Eight Billion’; frames the ongoing discussions around the renegotiation of the RMB8bn ($1.18bn) CSM deal for media rights to the Chinese Super League from 2016 to 2020; and offers her view on regional TV rights in China and why they might be hampering the adoption of pay-TV models in the country.
Events and Reports
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
25 Feb 2019 • Report
Leaders Special Report: Opportunity and challenge in betting and integrity
30 Nov 2018 • Report
Leaders Special Report: VC & investment in sport
6 Sep 2018 • Report
Skillsets to supercharge the fan experience
2 Feb 2018 • Report
Leaders Special Report: The Next Generation Stadium
27 Sep 2017 • Report
Leaders Special Report: Data-driven decision making
15 Jun 2017 • Report
Leaders Special Report: Fan Engagement
16 Nov 2016 • Report
Leaders Special Report: Sport in China
Related articles
18 May 2023 • Article
Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport
27 Apr 2023 • Article
Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?
29 Mar 2023 • Article
Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting
27 Mar 2023 • Article
Leaders in Sport lands in India as they announce partnership with world-renowned IPL Franchise, Royal Challengers Bangalore
17 Mar 2023 • Article
Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit
23 Feb 2023 • Article
Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan
10 Feb 2023 • Article
Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio
31 Jan 2023 • Article
Diversity Series: Welcome to 2023
27 Jan 2023 • Article
Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained
29 Nov 2022 • Article
The Leaders Sport Business Summit Abu Dhabi Returns for 2023
1 Apr 2022 • Article
Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship
28 Oct 2021 • Article
Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.