Events and Reports
The Hawks’ Chief Creative Officer on first impressions and cultural change.
Peter Sorckoff is Chief Creative Officer at the Atlanta Hawks.
A therapist by training, he explains his mandate in the only job of its kind in north American sport, reveals the Hawks’ commitment to trade off creativity at a fundamental organisational level, and confesses to being the mastermind behind a quirky approach to business cards.
Events and Reports
22 Oct 2024 • Report
Podcast Series – Convergence: An Executive Summary
9 Oct 2024 • Report
Leaders Report – The Ultimate Venue Experiences
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
23 Jan 2020 • Report
Whitepaper – Game Changer: Rethinking Sports Experiences For Gen Z
26 Sep 2019 • Report
Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty
9 May 2019 • Report
Leaders Special Report: The Rise of the French Sports Industry
27 Jan 2019 • Report
Lessons from Leaders: What Leaders Week London told us about 2019
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Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan
10 Feb 2023 • Article
Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio
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Diversity Series: Welcome to 2023
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Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained
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The Leaders Sport Business Summit Abu Dhabi Returns for 2023
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Leaders and Deloitte Agree Multi-Year Leaders Under 40 Award Sponsorship
9 Jun 2021 • Article
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