Broadcast, Digital & Media, Sport Business | Oct 1, 2021
How to build, maintain, and maximise a D2C fan relationship.

Building a D2C relationship with a fanbase has become a strategic priority for many sports businesses in recent years.

‘Owning the fan relationship’ is one of the oft-stated benefits of developing a D2C infrastructure – and, with the proliferation of OTT platforms, it has become a realistic ambition for sports rights holders and broadcasters of all sizes.

But what does ‘owning the fan relationship’ really mean? What does a typical value exchange look like that keeps fans within that ‘owned’ ecosystem, providing revenue opportunities to the owner of the ecosystem? And what needs to be done to ensure that fans enter into a relationship with a rights holder or broadcaster, and not just a database?

This Leaders Special Report analyses the end-to-end ecosystems required to build and maintain an unmediated D2C fan relationship; charts some of the technological and commercial strategies that support it; and highlights best practice from inside and outside of sport. It includes exclusive insight from digital and data leaders at the likes of Major League Soccer, Volleyball World, Tennis Channel, the Chicago Bulls, and Formula E.

This report has been produced by Leaders with the support of Deltatre. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Deltatre– and Deltatre alone – then please tick the box where prompted.


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