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The concept of gamification sits at the core of many of the most successful fan engagement initiatives in sport.
As digital delivery and consumption become more sophisticated – and, in the current climate, more necessary – it’s a concept that will be turned to by sports organisations the world over.
This report showcases some of the most impactful recent examples of gamified activations employed both in the in-stadium fan experience, and via digital products. It also analyses the world of esports – an industry born out of gamification – and spotlights some of the new work being done to take traditional sports into the virtual world.
This report has been produced by Leaders with the support of LFP. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with LFP – and LFP alone – then please tick the box where prompted.