Brand Engagement, Future Trends, Governance & Commercial Growth, Sport Business, Sports Marketing | Jun 1, 2018
Liverpool CEO Peter Moore on acquisition and engagement in modern football.

Fresh from his first season as CEO of Liverpool FC, former EA senior executive Peter Moore took to the stage at Leaders Week in New York in May 2018 to explain his and the club’s philosophy on acquisition and engagement in modern football.

One of global sport’s preeminent presenters, Moore gave The Sport Business Summit audience a comprehensive explanation of his vision, details some stretch goals and a manifesto that captures the essence of the club: “our pulse is global, our heart is local; and you’ll never walk alone is both our anthem and our rallying cry.”


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