Brands & Sponsorship, China, Future Trends, Sport Business, Sports Marketing | Apr 17, 2018
Former WPP CEO Sir Martin Sorrell in conversation at Leaders Week, London 2017.

Sir Martin Sorrell, the founder and former CEO of advertising behemoth WPP, addressed the Leaders Sport Business Summit audience in October 2017, setting out his vision for sport’s future.

Sport has always been high on Sorrell’s agenda, and his views on the future of sports marketing, media and globalisation set the tone for Leaders Week in London last year.

Sorrell was interviewed by former Premier League Chairman Nic Coward.

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