Digital, Digital & Media, Leaders Podcast, Sport Business | Jul 7, 2020
In conversation with the COO of Eleven Sports and LaLiga's Head of Content.

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Behind-closed-doors broadcasting | Changes to production and to fan engagement techniques | The new rights landscape.

This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit.

This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions.

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Episode 89 of the Leaders Sport Business Podcast brings two perspectives on behind-closed-doors sports broadcasting. The rights holder view comes from LaLiga’s Head of Content and Programming Roger Brosel (conversation starts at 13:36), who is in the midst of an ambitious project to broadcast every game, every day, from LaLiga’s return on 11th June, to its scheduled completion on 19th July. The broadcaster view comes from Eleven Sports COO Anouk Mertens (conversation starts at 32:43), who has spearheaded a bold rights play for top tier football in her home country of Belgium during sport’s enforced pause, and helped to enable new digital viewer engagement features across many of Eleven’s international territories, not least in Poland, Portugal, and Belgium, where it holds premium rights.

On the conversational agenda:

– The new sports broadcasting protocols and what they mean for the onscreen product and the people working behind the camera;

– Remote production and the working practices that are here to stay;

– New camera angles, piped in audio, and virtual spectators – and why LaLiga’s ‘fake fans’ look is deliberately inaccurate;

– ‘Watch together’ and other digital fan engagement products;

– The Leeds United ‘Take Us Home’ documentary that Mertens executive produced and how to make money in sports docs;

– The creaking rights model and why it might be time to take a new approach to sharing risk.

“What we’ve seen from a broadcaster’s perspective is that a lot of the risk, when you lose live rights for whatever reason, sits with the platform. So we strongly believe that there needs to be a new risk-sharing model. We’re on the verge of seeing a new and completely improved ecosystem in sports rights.” Anouk Mertens, Eleven Sports.


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