Governance & Commercial Growth, Leaders Podcast, Sport Business, Sports Marketing | Apr 10, 2020
In conversation with elite action sports and cycling agents.

Sponsored by:

The creative options for bringing live sport back | Athletes in isolation | An ecosystem built on quicksand.

Episode 79 of the Leaders Sport Business Podcast – brought to you in partnership with Onside Lawfeatures conversations with Wasserman EVP Circe Wallace (discussion starts at 11:44) and Trinity Sports Management Director Andrew McQuaid (discussion starts at 28:48).

West Coast-based Wallace is one of the most influential action sports agents in the business. A former athlete herself, her client roster includes the likes of Torah Bright and Travis Rice, and she has become an increasingly prolific documentary producer.

London-based McQuaid runs Trinity Sports Management, an event management and talent representation agency. He represents the likes of Nicolas Roche and Owain Doull in cycling.

On the conversational agenda:

– How athletes are dealing with their own periods of isolation;

– The financial distress to come in cycling;

– The fate of the Tour de France this year;

– Full Catastrophe Living – the mindfulness stress reduction programme Wallace is using to mitigate the anxiety of the pandemic; 

– How sports marketing will be different on the other side of the crisis;

– Why innovation will be stifled;

– Hot Nife – and how Wallace combines life as an agent with life as a California cannabis entrepreneur;

– The importance of integrity, honesty and accountability in athlete representation.



Let us know what you’d like to talk about and who you’d like to hear from on At home with Leaders. @JamesEmmett and @DavidCushnan on Twitter.

Thanks again to Onside Law for their support for this podcast. 

Stay safe, keep in touch.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.


Subscribe to our newsletters

Choose from a selection of tailored emails to stay in the loop with the people, ideas, technologies and projects driving the sport industry forwad.

Sign up

Check out the Knowledge Hub

Keep up to date with all the latest content we publish on our Sport Business Knowledge Hub.

Explore the Knowledge Hub