Digital, Digital & Media, Leaders Podcast, Sport Business | Jul 10, 2020
AS Roma's Chief Strategy Officer in conversation with iX.co's VP of Commercial Operations, Becki Civello.

Sponsored by:

Why digital strategy is dead | Why in-house websites are not | The long-term impacts of Covid on football.

This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit.

This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions.

This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit.

Episode 90 of the Leaders Sport Business Podcast features a conversation between iX.co’s Becki Civello and AS Roma’s Chief Strategy Officer Paul Rogers (discussion begins at 7:57).

Rogers is based in Boston, where the Italian club’s ownership is headquartered, and is responsible for the club’s business and international strategy as well as Roma’s media department, including its award-winning digital and social media activities globally. Rogers and AS Roma have become renowned as digital innovators, setting trends that have been picked up across football and the wider sports industry through a bold approach to content output, tone, and platform choice.

On the conversational agenda:

– How the lockdown affected AS Roma and the club’s overnight transformation into a content company and aid agency; 

– Fan engagement and how Covid has enforced the importance of online channels for fan engagement;

– Tonal shifts, content formats, and humanising athletes;

– Alignment between club strategy and digital execution and why the concept of ‘the digital strategy’ is dead;

– The work of Roma Cares in the community;

– Long-term impacts and reimagining the match day experience;

– Why the ‘death of the website’ has been overstated.

“I’ve dismissed the idea of such a thing as a digital strategy. I believe it’s now a club strategy. They’re one and the same and Covid has re-emphasised that. If you weren’t already on the path towards digital transformation, this has expedited the need for clubs to think about the digital experience.” Paul Rogers, AS Roma.


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