Events and Reports
Disruptive forces across sports broadcast | GB Basketball’s UGC ban | ESPN & Second Spectrum’s ‘Full Court Press’ | CBS’ Super Bowl production under the microscope | Mycujoo and its founders in profile.
Episode 52 of the Leaders Sport Business Podcast is a sports broadcast disruption special, with David Cushnan and James Emmett analysing a handful of the issues at the top of the sports broadcast agenda before introducing a discussion with Joao and Pedro Presa, the Portuguese twins who co-founded Mycujoo, a user-generated content (UGC) football streaming platform with realistic ambitions of building the single largest football community in the world.
On the conversational agenda:
– What is Mycujoo and what’s in the name;
– The business model and how it’s evolved;
– JustinTV, Twitch, and LinkedIn – inspirations and models;
– The journey from tech service provider to tech media company;
– Building a football community through long-tail content and what 200 million interactions a year means;
– Why Brazil, Indonesia, Thailand, Portugal and the US have proved the strongest markets;
– Japan’s Nadeshiko League – a Mycujoo case study;
– How the twins lead together;
– How to recruit and build as a start-up, and why Amsterdam is the perfect base.
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.
Events and Reports
8 Dec 2025 • Report
Leaders Report – The Recipe for Success
2 Sep 2025 • Report
Leaders Report: The Alternative View – The rise of the alt-cast in live sports coverage
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
Related articles
16 Dec 2024 • Article
Sports Business Journal and Leaders in Sport Announce Inaugural ‘The Business of Soccer’ Conference
9 Apr 2024 • Article
National Basketball Players Association Partners With Leaders
18 May 2023 • Article
Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport
27 Apr 2023 • Article
Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?
29 Mar 2023 • Article
Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting
17 Mar 2023 • Article
Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit
23 Feb 2023 • Article
Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan
10 Feb 2023 • Article
Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio
31 Jan 2023 • Article
Diversity Series: Welcome to 2023
27 Jan 2023 • Article
Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained
12 Jan 2023 • Article
Broadcast Disruptors Bulletin: Questions to be answered in 2023; some ChatGPT perspective; and how to broadcast the biggest race in esports
28 Jul 2022 • Article
Broadcast Disruptors Bulletin: How Sky Sports builds rights holder relationships; FanDuel plans for a ‘watch and wager’ network; and picking over the launch of NFL+