Leaders in Business
  • Events
  • Awards
  • The Leaders Club
  • Be The Lead
  • Attention Seekers
  • Intelligence Hub
  • Performance Future Trend Report
  • Events
    • Leaders Week London
    • Leaders Sports Awards
    • Leaders Club Events
    • Leaders Performance Institute Events
    • Leaders Meet: Innovation
  • Memberships
    • The Leaders Club
    • Leaders Performance Institute
  • About
    • Careers
    • Contact
I’m a sports leader:
  • Off The Field For those focused on the business of the sport View more
  • On The Field For those working with an athlete or elite team View more
  • Login
    • Leaders ClubThe membership for future sport business leaders
    • Leaders Performance InstituteThe membership for elite performance practitioners
  • Newsletters
Sport Business Leaders Sport Business Logo
  • Events
  • Awards
  • The Leaders Club
  • Be The Lead
  • Attention Seekers
  • Intelligence Hub

12 Sep 2023

Podcasts

Podcast: 4SE Material – Merch à la mode: Why fashion is embracing sports merchandise

Category
Digital & Media, Esports & Gaming, Leaders Podcast, Sport Business
Share
Facebook Twitter Email Copy Link
https://leadersinsport.com/sport-business/podcasts/podcast-4se-material-merch-a-la-mode-why-fashion-is-embracing-sports-merchandise/

Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, visit our website or search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

  • Podcast: 4se Material – Quads, Breaks & Pickles: New sports and the quest for credibility
  • Podcast: 4se Material – Anime powerplay: the unexpected vehicle for stellar sports storytelling
  • Podcast: 4se material – Welcome to the Colosseum: the original sports entertainment venue

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

Events and Reports

You might be interested in…

27 Jan 2025 • Report

Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025

22 Oct 2024 • Report

Podcast Series – Convergence: An Executive Summary

9 Oct 2024 • Report

Leaders Report – The Ultimate Venue Experiences

16 May 2024 • Report

Leaders Report – Succession in sport: future proofing through planning and development

11 May 2023 • Report

Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events

29 Nov 2022 • Report

Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI

22 Sep 2022 • Report

Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology

17 Feb 2022 • Report

Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022

17 Dec 2021 • Report

How to maximise the value of branded content in 2022

4 Oct 2021 • Report

Leaders Special Report – Women’s sport: bouncing back from the pandemic

1 Oct 2021 • Report

Leaders Special Report – ‘Owning the fans’: What does it really mean?

17 Aug 2021 • Report

Leaders Special Report – The super aggregators: sports IP pirates have gone OTT

Related articles

More from the Intelligence Hub

18 May 2023 • Article

Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport

27 Apr 2023 • Article

Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?

29 Mar 2023 • Article

Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting

27 Mar 2023 • Article

Leaders in Sport lands in India as they announce partnership with world-renowned IPL Franchise, Royal Challengers Bangalore

17 Mar 2023 • Article

Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit

23 Feb 2023 • Article

Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan

10 Feb 2023 • Article

Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio

31 Jan 2023 • Article

Diversity Series: Welcome to 2023

27 Jan 2023 • Article

Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained

12 Jan 2023 • Article

Broadcast Disruptors Bulletin: Questions to be answered in 2023; some ChatGPT perspective; and how to broadcast the biggest race in esports

29 Nov 2022 • Article

The Leaders Sport Business Summit Abu Dhabi Returns for 2023

28 Jul 2022 • Article

Broadcast Disruptors Bulletin: How Sky Sports builds rights holder relationships; FanDuel plans for a ‘watch and wager’ network; and picking over the launch of NFL+

Go to home
Follow us on LinkedIn Follow us on Twitter

Contact

Leaders UK

Tuition House
27-37 St George's Road
Wimbledon
SW19 4EU
London
United Kingdom

Enquiries Line: +44 (0)207 806 9817
Switchboard Number: +44 (0)207 042 8666

Leaders US

120 W Morehead St # 400
Charlotte
NC 28202
United States

Enquiries Line: +1 646 350 0449

Leaders

  • Contact
  • About
  • Careers
  • News
  • Privacy Policy
  • CA Privacy Rights
  • Cookie Notice
  • Website Terms of Use

Sport Business

  • Events
  • Awards
  • The Leaders Club
  • Be The Lead
  • Attention Seekers
  • Intelligence Hub

Latest

Intelligence Hub
Leaders and Facebook Bolster ‘Diversity Series’ and Launch New Initiatives for 2021 Leaders and Infront X collaborate in new partnership to present Leaders Live

© 2025 Leaders. All rights reserved

  • Privacy Policy
site by: evensix™