The man behind the hottest new app in sports media | Notifications, micropayments, and additional audiences | Building a sports media business from scratch.
Appointment to View is a new series from the Leaders Sport Business Podcast that features conversations with rights owners, broadcasters, creators and innovators at the epicentre of the shifting sports media landscape.
The series will examine how sport is packaged, produced, consumed, distributed, and monetised.
The first episode is with Bo Han, the former Director of Live Content at Twitter, who spent three years building out the live sports proposition at that platform, before leaving in 2019 to found his new business, Buzzer, which launched in January 2020.
Buzzer is a notification-based platform that alerts fans to when key moments are happening across a number of sporting properties before directing them to live coverage. It already has a number of major rights owners – including the NBA, the NHL and the PGA Tour – onboard and is monetising via a number of methods including micropayments.