Events and Reports
Over the course of several episodes across the year, we’ll be exploring the social giant’s approach to sport through the prism of some of its key executives and content creators.
In this first episode of the series, we dig into TikTok’s Gameplan for magnifying women’s sport.
To help us do that, we called upon the services of the Queen of TikTok herself, England goalkeeping legend Mary Earps, who announced her retirement from international football in May 2025, having won 53 caps and helped her country to a Euros win and a World Cup Final.
She has also found herself central to the battle for mainstream recognition that women’s football has been fighting, particularly through the campaign to get Nike to manufacture and sell her replica goalkeeper jerseys for women.
Joining Mary and Leaders’ Managing Director Laura McQueen were TikTok’s North American sports lead Kat Marquez, and former basketball player and coach Chloe Pavlech, who is now Chief Growth Officer of start-up 3×3 women’s basketball league Unrivaled.
Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.
Events and Reports
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
22 Oct 2024 • Report
Podcast Series – Convergence: An Executive Summary
9 Oct 2024 • Report
Leaders Report – The Ultimate Venue Experiences
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
Related articles
18 May 2023 • Article
Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport
27 Apr 2023 • Article
Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?
29 Mar 2023 • Article
Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting
27 Mar 2023 • Article
Leaders in Sport lands in India as they announce partnership with world-renowned IPL Franchise, Royal Challengers Bangalore
17 Mar 2023 • Article
Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit
23 Feb 2023 • Article
Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan
10 Feb 2023 • Article
Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio
31 Jan 2023 • Article
Diversity Series: Welcome to 2023
27 Jan 2023 • Article
Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained
12 Jan 2023 • Article
Broadcast Disruptors Bulletin: Questions to be answered in 2023; some ChatGPT perspective; and how to broadcast the biggest race in esports
29 Nov 2022 • Article
The Leaders Sport Business Summit Abu Dhabi Returns for 2023
28 Jul 2022 • Article
Broadcast Disruptors Bulletin: How Sky Sports builds rights holder relationships; FanDuel plans for a ‘watch and wager’ network; and picking over the launch of NFL+