Events and Reports
In the second episode of the series between Leaders and TikTok, we explore the social giant’s approach to sport through the prism of some of its key executives and content creators.
To help us do that, we called upon Rich Paul, Founder & CEO of Klutch Sports Group – one of the most influential sports agencies in the world with LeBron James, Anthony Davis, Juju Watkins and Draymond Green on its books. Paul has recently become a TikTok user and has already been widely admired for dropping brilliant insights on athlete branding, draft picks, and what it takes to build a lasting sports empire.
Vanessa Craft, TikTok’s Global Head of Content Partnerships and Business Development, joins Paul on the show to talk through community-building, how the worlds of sports, music and fashion are showing up on TikTok, and the consumption habits between men and women on the platform.
SBJ’s Managing Director Dan Kaufman hosted the conversation a few days after TikTok’s North American Sports Summit.
Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.
Events and Reports
8 Dec 2025 • Report
Leaders Report – The Recipe for Success
2 Sep 2025 • Report
Leaders Report: The Alternative View – The rise of the alt-cast in live sports coverage
27 Jan 2025 • Report
Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025
22 Oct 2024 • Report
Podcast Series – Convergence: An Executive Summary
9 Oct 2024 • Report
Leaders Report – The Ultimate Venue Experiences
16 May 2024 • Report
Leaders Report – Succession in sport: future proofing through planning and development
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
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