Events and Reports
Branded content is an increasingly important component of any rights holders’ commercial strategy and its value is rising.
Any successful branded content strategy requires a clear picture of what, when, how and why content will be made available to fans. The pandemic has only crystalised that need; with the volume of sports content being produced digitally by leagues, teams, broadcasters, publishers and athletes, rising quickly, it’s a cluttered, saturated online world in which teams are operating. But it’s an increasingly valuable one, as the following data point, sourced by CrowdTangle, demonstrates.
The media valuation of branded content on Facebook and Instagram, across the club pages/profiles of 12 of Europe’s top football clubs, increased by 90% – €81 million to €153.7 million – during the 18 months from March 2020 to August 2021, compared to the previous 18-month period.
From integrating partners into your already-established content plans, to retargeting and nudging your engaged audience towards incentives or purchases, to the changing ways in which value can be generated, rights holder branded content strategies are becoming more sophisticated – doing branded content effectively requires careful consideration.
Events and Reports
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Leaders Report – The Recipe for Success
2 Sep 2025 • Report
Leaders Report: The Alternative View – The rise of the alt-cast in live sports coverage
27 Jan 2025 • Report
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11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
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