Leaders Special Report: Data-driven decision making

Digital transformation is a process affecting every industry. It promises profound change, not just in organisational efficiency and internal systems, but in the capacity to develop sophisticated one-to-one relationships with consumers, customers or clients.

By James Emmett

In sport, the potential that digital transformation offers is enormous. Whether it’s through enabling deeper, more sustained emotional connections with fans through personalised relationships, or uncovering and exploiting monetisation opportunities with more efficiency and rigour, a thorough and nuanced understanding of what people want, and how and when they want it lies at the core of digital transformation in sport.

Digital transformation, data and analytics, technology, and business intelligence are the subjects explored in the latest Leaders Report.

Inside, you’ll find perspectives on data collection, interpretation and insight dissemination; cultural change and digital-focused leadership; and clear case studies on how a variety of leading organisations in sport – in different sectors and of different sizes – use data to generate business outcomes.

The 30-page report contains exclusive insight from the likes of the NBA, the PGA Tour, FIFA, AZ Alkmaar, Formula E, BT Sport, DAZN, and business management solutions firm KORE Software.

This report has been produced by Leaders with the support of KORE Software. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with KORE Software – and KORE Software alone – then please tick the box where prompted.

Leaders Special Report: Data-driven decision making

By James Emmett

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