In a seismic week for UK sports broadcasting, Amazon’s European sports chief, Alex Green, reflects on five years of Premier League coverage and building out the company’s rights portfolio, which now includes Uefa Champions League deals in Italy and Germany, plus Ligue 1 and Roland Garros in France.
On the latest edition of Leaders in Focus, in partnership with IMG, Green also considers his own leadership in the media sector – his tactics at the negotiating table, how he deals with setbacks, a customer-obsessed approach – as well as explaining how Prime Video’s sports team is able to draw on Amazon’s vast engineering capacity and why we’re simply not talking about latency in sports streaming as much any more.
The conversation was recorded shortly before the Premier League announced its new domestic media rights deal.
On the agenda:
0:00 – Introduction and opening remarks
0:54 – The Familiarity of Thursday Night Football being on Amazon
2:24 – The First Top Tier Football Property shown exclusively on a Streaming Service
3:49 – Addressing Firsts in Streaming and a New Interactive Sport Broadcast
5:22 – Introducing Innovations: Stadium FX, X-Ray Service and Rapid Recap
8:26 – The Amazon Culture, Technology and Membership driving success
10:58 – Launching UK Champions League Coverage in 2024
13:05 – Tackling Latency and Spoilers
16:50 – A Career of Positive Momentum and Processing Setbacks
21:57 – Art of Negotiation and Building a Rights Portfolio
28:10 – Consumption Habits and Belief in Long Form Broadcast
30:19 – Alex Green in 2024: Champions League and Catching a Green Wave
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