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Brands & Sponsorship Digital & Media Leaders Podcast Sport Business | 15.10.18

Behind the scenes at Leaders Week with Paul Levesque

Leaders Sport Business Podcast: snippets, tidbits, gobbets and insights from backstage at Leaders Week London, 2018.

Reflections on a monster week | the WWE’s Paul Levesque (aka Triple H) | Gfinity’s Garry Cook | La Liga on US games and the broadcast blackout | FIBA’s Frank Leenders | Wimbledon’s Mick Desmond | The Bundesliga’s Robert Klein.

By James Emmett

David Cushnan and James Emmett reflect on another edition of Leaders Week, tackling the talking points from a busy series of sports business events in London, before introducing a stellar line-up of backstage conversations. On the agenda:

WWE EVP of Talent, Live Events & Creative Paul Levesque (starts at 9.06) on the launch of NXT UK; his favourite Triple H storyline; the art and mechanics of storytelling; and why Dwayne ‘The Rock’ Johnson could be headed for politics;

Gfinity Executive Chairman Garry Cook (starts at 27.35) on the launch of the ePremier League and the thinking behind the Gfinity studio set-up;

–  La Liga Chief Communications Officer Joris Evers (starts at 39.03) on the next steps for the league’s attempt to play competitive fixtures in the US this year; and its support for its UK broadcast partner Eleven as it contravenes 3pm blackout rules;

Deltatre Chief Product Officer Carlo De Marchis (starts at 42.34) on the five things broadcasters and would-be broadcasters need to think about when going direct-to-consumer;

FIBA Media & Marketing Director General Frank Leenders (starts at 47.35) on finding the balance between building viewership and engagement through a rights holder OTT service and being competitive with broadcast partners;

Bundesliga International CEO Robert Klein (starts at 55.49) on the league’s plans for the USA, China, and India;

Wimbledon Commercial & Media Director Mick Desmond (starts at 59.09) on the essence of the Wimbledon brand and what Amazon’s entrance into tennis could mean for the property;

Kore Planning & Insights (KPI) President Russell Scibetti (starts at 1.04.30) on what data-driven giants like Amazon can bring to the sports ecosystem.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, or your chosen podcast platform.

Leaders Week New York

20 - 23 May 2019


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