Digital & Media, Future Trends, Growth, Sport Business | Jun 24, 2020
In conversation with the leaders from LFP, Pacers Sports & Entertainment and Infront Sports & Media

In partnership with:

The gamification of the fan experience is a concept that sits at the core of the most successful fan engagement initiatives in sport.  

As digital delivery and consumption become more sophisticated – and, in the current climate, more necessary – it’s a concept that will be turned to by sports organisations around the world.

Gamification has become a mainstay of customer and fan interaction in the digital age – incentives and interactivity to keep users engaged, gain new fans and support the insights that can be used to refine future activities.

Leaders Special Report: Sport and gamification

To help make sense of what we’re seeing and where we might be going, Leaders convened a group of experts from across sport for ‘Leaders Linked’ – a fortnightly online gathering to keep the industry updated on case study-led insights, learnings and future-proofing concepts – broadcast live on Wednesday 17 June 2020.


  • From the top of French football, Ligue 1, Christophe Charmoille, Chief Digital Officer at the Ligue Football de Professionel.


  • Beaming in from Indianapolis, Tatiana Holifield, Vice President and Head of Digital Strategy at Pacers Sports and Entertainment, the parent company of the WNBA’s Indiana Fever and the NBA’s Indiana Pacers.


  • And, dialling in from Switzerland, we were joined by the Head of Gaming and Esports at one of sport’s leading marketing agencies, Infront Sports and Media, AndrĂ© Fläckel.


The next Leaders Linked will take place on Thursday 2 July and will see executives from The FA and Football Manager lead a live discussion on the changing business of football performance data. More info.

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