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As digital delivery and consumption become more sophisticated – and, in the current climate, more necessary – it’s a concept that will be turned to by sports organisations around the world.
Gamification has become a mainstay of customer and fan interaction in the digital age – incentives and interactivity to keep users engaged, gain new fans and support the insights that can be used to refine future activities.
To help make sense of what we’re seeing and where we might be going, Leaders convened a group of experts from across sport for ‘Leaders Linked’ – a fortnightly online gathering to keep the industry updated on case study-led insights, learnings and future-proofing concepts – broadcast live on Wednesday 17 June 2020.
The next Leaders Linked will take place on Thursday 2 July and will see executives from The FA and Football Manager lead a live discussion on the changing business of football performance data. More info.