Brands & Sponsorship, Digital & Media, Future Trends | May 22, 2018
Episode 37: Inside the SAP Sports Forum on day one at Leaders Week.

Leaders Week New York kicked off this year with the SAP Sports Forum at the software giant’s Hudson Yards HQ.

By James Emmett

On the agenda: the technological revolution in sport and how various platforms and applications are shifting the paradigm in both sports business and sports performance.

On the podcast, a roll-call of insight from a catalogue of sports industry innovators, including:

Alicia Tillman, CMO, SAP – on her plans to use sport to catapult SAP into the top ten most valuable brands in the world;

Benno Ruwe, Head of Partnerships, Americas, FC Bayern Munich – on how to identify the ‘golden customer’;

Fredi Bobic, Executive Board Member, Eintracht Frankfurt – on how data systems helped the club win this year’s DFB Pokal;

Sean Kundu, VP, New Ventures, San Francisco 49ers – on how data insights have saved millions of dollars at the Levi’s Stadium;

Neda Tabatabaie, VP, Business Intelligence, San Jose Sharks – on retention modelling, insight dissemination and more.

Listen to the interview below, and subscribe today on iTunes, Stitcher, Overcast, or your chosen podcast platform.

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18 – 21 May 2020 will see 1000 of the brightest minds in the industry descend on New York. Register your interest to explore the innovation, disruption and consumer preferences impacting the future of sport.

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