Diversity, Growth, Sport Business | Dec 8, 2020

The penultimate episode of the year in our Chain Conversation Series sees Scottish reporter and presenter Eilidh Barbour chat with Head Coach of the Scotland Women’s National Football Team, Shelley Kerr MBE.

Shelley Kerr was awarded an MBE for her services to football in 2019, having captained Scotland and represented Kilmarnock and Hibernian during her playing career. On the field, Kerr won every domestic honour in Scotland, played in the UEFA Women’s Cup, and represented her country on 59 occasions between 1989 and 2008.

Off the field, Shelley has managed the Kilmarnock and Hibernian women’s sides and led Arsenal W.F.C. to an FA Women’s Cup and Continental Cup double in 2013. In 2014, Kerr was appointed as manager of Stirling University FC, with her appointment marking the first time that a woman had been named as manager of a men’s club (at that level) in the UK. Last year, under her management, Scotland qualified for the 2019 FIFA Women’s World Cup for the first time in history.

The conversation covers:

• The key to effective preparation
• The importance of being a team player
• How to develop successful people
• The power in utilising you passion
• Emotions and the balancing of hard & soft skills



Chain Conversations is part of the Leaders Meet: Diversity Series, in partnership with Facebook.

The programme brings together leaders from a variety of backgrounds across professional sport to share their personal stories of leadership and to reflect on their own career journeys, pinpointing the peaks and troughs, the helps and hinderances along the way.

Every other week the previous interviewee will become the interviewer as we hear inspiring stories from aspiring and senior leaders within the professional sports industry.

The aim is to inspire, to energise, and to showcase why diverse thinking – and diverse opportunity – makes for better business across sport and beyond.


Supporting Partners of the Leaders Meet: Diversity Series:

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