Events and Reports
On the agenda: the technological revolution in sport and how various platforms and applications are shifting the paradigm in both sports business and sports performance.
On the podcast, a roll-call of insight from a catalogue of sports industry innovators, including:
– Alicia Tillman, CMO, SAP – on her plans to use sport to catapult SAP into the top ten most valuable brands in the world;
– Benno Ruwe, Head of Partnerships, Americas, FC Bayern Munich – on how to identify the ‘golden customer’;
– Fredi Bobic, Executive Board Member, Eintracht Frankfurt – on how data systems helped the club win this year’s DFB Pokal;
– Sean Kundu, VP, New Ventures, San Francisco 49ers – on how data insights have saved millions of dollars at the Levi’s Stadium;
– Neda Tabatabaie, VP, Business Intelligence, San Jose Sharks – on retention modelling, insight dissemination and more.
Listen to the interview below, and subscribe today on iTunes, Stitcher, Overcast, or your chosen podcast platform.
Events and Reports
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
1 Oct 2020 • Report
Leaders Special Report: Activating Digital
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
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