Leaders in Business
  • Events
  • Awards
  • The Leaders Club
  • Be The Lead
  • Attention Seekers
  • Intelligence Hub
  • Performance Future Trend Report
  • Events
    • Leaders Week London
    • Leaders Sports Awards
    • Leaders Club Events
    • Leaders Performance Institute Events
    • Leaders Meet: Innovation
  • Memberships
    • The Leaders Club
    • Leaders Performance Institute
  • About
    • Careers
    • Contact
I’m a sports leader:
  • Off The Field For those focused on the business of the sport View more
  • On The Field For those working with an athlete or elite team View more
  • Login
    • Leaders ClubThe membership for future sport business leaders
    • Leaders Performance InstituteThe membership for elite performance practitioners
  • Newsletters
Sport Business Leaders Sport Business Logo
  • Events
  • Awards
  • The Leaders Club
  • Be The Lead
  • Attention Seekers
  • Intelligence Hub

Jun 13, 2018

Podcasts

Leaders Podcast: Richard Scudamore in conversation with Jimmy Worrall

Category
Brands & Sponsorship, Digital & Media, Investment & Ownership, Leaders Podcast, Leadership & Culture, Strategy & Commercialisation
Share
Facebook Twitter Email Copy Link
https://leadersinsport.com/sport-business/podcasts/leaders-podcast-richard-scudamore-conversation-jimmy-worrall/

Leaders CEO Jimmy Worrall sits down with English Premier League Executive Chairman Richard Scudamore.

In a rare and comprehensive one-on-one, Scudamore reflects on his tenure at the top of England’s biggest sports league, and arguably the country’s most visible and successful foreign export.

Since taking charge in 1999, Scudamore has spearheaded an era of unprecedented and extraordinary growth in English football, cementing and extending the Premier League’s status as the number one league in world football. Financial growth has been built largely on the back of pioneering work on the league as a broadcast product. Under Scudamore, domestic rights deals have grown from $900 million for a four-year cycle, to the current three-year domestic deals which are worth over $6.7 billion. International rights in the current cycle are worth another $5.1 billion.

Last week, shortly after concluding a game-changing deal with Amazon that will see the digital retail behemoth move into Premier League broadcasting for the first time, and having reached an agreement with the 20 Premier League teams to tweak the revenue distribution model, Scudamore announced that he would be stepping down from his role at the end of the year.

  • Episode 34: Etihad VP of Marketing Partnerships Patrick Pierce 
  • Episode 31: NBA Chief Innovation Officer Amy Brooks
  • Special Report: Anatomy of a Sports Fan
  • Backstage Pass: Liverpool CEO Peter Moore in Session

In the first of a series of conversations between Leaders CEO Jimmy Worrall and the most senior figures in world sport, Scudamore sat down for a recording of the Leaders Podcast in the final week of the Premier League season, a few weeks before the announcements were made.

On the conversational agenda:

  • The future of media consumption and why ‘moderated content’ will remain compelling and valuable;
  •  The Premier League’s commitment to social intervention and community programming;
  • The league’s ambitions in esports;
  • The potential consequences of Brexit for English football;
  • The skillsets required to keep 20 Premier League teams together, all ‘equally dissatisfied’;
  • The benefits of government and media scrutiny;
  • The leaders Scudamore most admires and his advice for his younger self.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, or your chosen podcast platform.

Events and Reports

You might be interested in…

27 Jan 2025 • Report

Leaders Report: Sport’s Tech Stack – Pointers, Processes and Planning for a Smarter 2025

22 Oct 2024 • Report

Podcast Series – Convergence: An Executive Summary

9 Oct 2024 • Report

Leaders Report – The Ultimate Venue Experiences

16 May 2024 • Report

Leaders Report – Succession in sport: future proofing through planning and development

11 May 2023 • Report

Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events

29 Nov 2022 • Report

Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI

22 Sep 2022 • Report

Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology

1 Sep 2022 • Report

Leaders Guide – How to design the perfect high performance away day

17 Feb 2022 • Report

Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022

17 Dec 2021 • Report

How to maximise the value of branded content in 2022

4 Oct 2021 • Report

Leaders Special Report – Women’s sport: bouncing back from the pandemic

1 Oct 2021 • Report

Leaders Special Report – ‘Owning the fans’: What does it really mean?

Related articles

More from the Intelligence Hub

16 Dec 2024 • Article

Sports Business Journal and Leaders in Sport Announce Inaugural ‘The Business of Soccer’ Conference

9 Apr 2024 • Article

National Basketball Players Association Partners With Leaders

18 May 2023 • Article

Broadcast Disruptors Bulletin: IMG’s production base; the art of football analysis; and what Linda Yaccarino’s new job means for sport

27 Apr 2023 • Article

Broadcast Disruptors Bulletin: LFP Media’s transformative hires; Italy’s sports broadcast market analysed; and does women’s sport coverage need more controversy?

29 Mar 2023 • Article

Broadcast Disruptors Bulletin: Brazil’s latest streaming sensation; how school sports is at the forefront of South Africa’s sports broadcast market; and why Fortnite just got a lot more interesting

17 Mar 2023 • Article

Broadcast Disruptors Bulletin: Serie A, Premiership Rugby and why we might need to talk about Reddit

23 Feb 2023 • Article

Broadcast Disruptors Bulletin: Apple, animation and the Bundesliga’s VAR broadcast plan

10 Feb 2023 • Article

Broadcast Disruptors Bulletin: Serie A and the Bundesliga contemplate media rights investments; what 78.9% of us are doing on TikTok; and why the Atlanta Falcons built a TV studio

31 Jan 2023 • Article

Diversity Series: Welcome to 2023

27 Jan 2023 • Article

Broadcast Disruptors Bulletin: Defining the metaverse; Roblox’s self-assessment; and the NBA-Meta expansion explained

12 Jan 2023 • Article

Broadcast Disruptors Bulletin: Questions to be answered in 2023; some ChatGPT perspective; and how to broadcast the biggest race in esports

28 Jul 2022 • Article

Broadcast Disruptors Bulletin: How Sky Sports builds rights holder relationships; FanDuel plans for a ‘watch and wager’ network; and picking over the launch of NFL+

Go to home
Follow us on Instagram Follow us on LinkedIn Follow us on X

Contact

Leaders UK

Tuition House
27-37 St George's Road
Wimbledon
SW19 4EU
London
United Kingdom

Enquiries Line: +44 (0)207 806 9817
Switchboard Number: +44 (0)207 042 8666

Leaders US

120 W Morehead St # 400
Charlotte
NC 28202
United States

Enquiries Line: +1 646 350 0449

Leaders

  • Contact
  • About
  • Careers
  • News
  • Privacy Policy
  • CA Privacy Rights
  • Cookie Notice
  • Website Terms of Use

Sport Business

  • Events
  • Awards
  • The Leaders Club
  • Be The Lead
  • Attention Seekers
  • Intelligence Hub

Latest

Intelligence Hub
Leaders and Facebook Bolster ‘Diversity Series’ and Launch New Initiatives for 2021 Leaders and Infront X collaborate in new partnership to present Leaders Live

© 2025 Leaders. All rights reserved

  • Privacy Policy