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There are plenty of definitions of digital transformation, but most riff on a central theme: the adaptation or reimagining of a business in the digital age, which could include new or modified business processes, culture, output, or customer experiences to meet changing demand, expectations, and markets.
The sports industry, like any other, is undergoing its own process. But, unlike a lot of industries, content output and constant outreach and engagement with consumers are fundamental to the approach that most sports organisations are taking.
In the latest Leaders Special Report, we shine a light on four major sporting rights holders – the PGA Tour, AS Roma, Nascar, and UEFA – examine their approach to digital transformation, and showcase some of their key successes along the way.
This report has been produced by Leaders with the support of iX.co. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with iX.co – and iX.co alone – then please tick the box where prompted.