Events and Reports
Lucrative personal endorsement contracts covering sectors such as sportswear, beverages, automobiles, financial services, technology, electronics companies and fashion have become a significant revenue stream for the world’s top athletes. Deals range from long-term, fully integrated partnerships to shorter-term, more tactical arrangements around a particular event or achievement.
Four of the world’s top 10 highest-paid athletes, according to Forbes, (Roger Federer, LeBron James, Stephen Curry and Kevin Durant) have higher endorsement income than salary or winnings from their sport. They are all also over 30 years old.
This whitepaper, the latest put together by Nielsen Sports and Leaders, has focused on a younger generation of athletes and the commercial potential of a group competing in a variety of sports around the world, all of whom are under 25.
Leaders Special Report: Fan Engagement
Leaders Special Report: Opportunity and challenge in betting and integrity
Leaders Special Report: VC & investment in sport
Leaders Special Report: Data-driven decision making
Leaders Special Report: Anatomy of a sports fan
This report has been produced by Leaders and Nielsen Sports. The whitepaper is free to download and requires a basic set of details. We will not share these details with any third party.
Events and Reports
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
1 Oct 2020 • Report
Leaders Special Report: Activating Digital
24 Apr 2020 • Report
Leaders Special Report: Sport and gamification
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