Digital & Media, Governance & Commercial Growth, Leaders Podcast, Sport Business, Sports Marketing | Apr 17, 2020
In conversation with the founder and president of Gfinity.

Sponsored by:

Asif Kapadia’s Diego Maradona viewed through sportsbiz goggles | The BBC’s Italia 90 semifinal coverage under the microscope | Where esports is plugging the gap left by the lack of live sport.

Episode 80 of the Leaders Sport Business Podcast – brought to you in partnership with Onside Lawfeatures a conversation with Neville Upton, founder and president of esports events and production company Gfinity, and Onside Law founding partner Simon Thorp (discussion starts at 18:58).

On the conversational agenda:

– How esports is helping to plug the programming gap;

– The different approaches being taken by traditional rights holders and athletes moving into virtual sports;

– The extra activity, audience, and engagement and if, when, and how it’s translating into revenue;

– The specifications and resource needed to set up virtual events;

– The short-term impact and opportunities, and the long-term legacy for esports.



Let us know what you’d like to talk about and who you’d like to hear from on At home with Leaders. @JamesEmmett and @DavidCushnan on Twitter.

Thanks again to Onside Law for their support for this podcast. 

Stay safe, keep in touch.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.


Subscribe to our newsletters

Choose from a selection of tailored emails to stay in the loop with the people, ideas, technologies and projects driving the sports industry forward.

Sign up

Check out the Knowledge Hub

Keep up to date with all the latest content we publish on our Sport Business Knowledge Hub.

Explore the Knowledge Hub